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Media Kit: Specifications & Formats

Destination Network Specifications & Formats

There are three main areas of the production process for which we ask your input and assistance as the client:

Out of House (OOH) Specs and Guidelines

1. The Script

To write a script that will be the most useful to your business, we need information from you. The Production Coordinator will give you a Client Questionnaire to fill out. Please be as complete as possible as this is the primary source of information for our copywriters. We also ask that you provide the Production Coordinator with other materials, such as a menu, print pieces and/or other examples of your previous advertising efforts, so that we can coordinate with your existing message and image.

When the script is finished, the Production Coordinator will contact you and ask you to read over it and approve it. If you see items that need to be changed, just let the Production Coordinator know; we will make the changes and get the revised script back to you promptly. Please also be sure that the Production Coordinator knows the correct pronunciations any technical terms, unique names, often mispronounced or foreign words used in the script.

We also want your input on the type of voice you would like for your commercial spot. We have a "stable" of professional voice talents to draw from, but we need to know your preferences, such as male or female, young or sophisticated, calm or excited, etc. We can provide you with two or three audio samples to choose from within your stated preferences.

When the voiceover is completed, we will ask for your approval, as we did with the script.

2. The Shoot

Because each video production is unique, the Production Coordinator will make every effort to schedule a conference call with you before the shoot and plan the details. An outline for the day of filming will also be provided before this phone conference. This "Pre-Production" meeting will ensure that we use your production time most effectively.

Please review the final script carefully so that you are familiar with the items and/or areas of your business that we will need to shoot. We will rely upon you to advise the crew and provide them with the items you wish to feature in your advertisement. If the script requires specific shots, we will make every attempt to provide you with a list of items (such as your featured dish) to be prepared.

If the script calls for interviews or the use of models, we need your patience and understanding. We may have to repeat scenes until we achieve the best possible performance. If you're assisting with model/actor recruitment, please inform everyone that the shooting process is unpredictable and that they may be asked to repeat their actions several times. In all cases, we ask that you provide a comfortable waiting area and possibly refreshments for the cast. Models and/or actors expect to be provided complimentary meals and beverages when shooting restaurant dining scenes.

3. Post Production

The editing process takes place in our Panama City Beach facilities. We can schedule the edit session only when all of the production elements are in our possession. These will most often include: the final script, the approved voiceover, your company logos in high resolution .jpg format, any footage you provide and, of course, the footage shot at your location. The Production Coordinator will work with you to gather and/or get your approval on these and get them sent to our Production department.

When the edit is finished, you will be sent an email which will give you instructions for logging on to the internet to view your new spot. This digital proof is called a VOD (Video on Demand) file. Delivery of your finished spot via the internet, allows you to see the finished spot virtually immediately upon completion for approval. Please complete the VOD wizard, giving approval or giving your requests for changes. At this point, you may also purchase dubs of the spot - VHS, Beta, DVD, etc... Please consult with your AE about the technical requirements to receive and view this type of file.

If there are changes necessary, we will get your spot "fixed" as soon as possible. Please be sure you are as specific as possible regarding the changes you request. Your AE will be eager to sit down with you and review the spot with you, if the VOD approval process is not adequate for your needs. We ask that you view the fixed spot and reply to your AE and/or the Production Coordinator as soon as possible after you receive it. The sooner it is complete, the sooner we can get you "on the air!"

*After production if you would like a copy of your spot you may request one in a variety of formats.*

Click here to see the available formats and rates

Production Specs

Destination Network and are capable of accepting various forms of media. Should you have any questions regarding your submission, please contact your Account Representative for more information.

Click here for Video Submission Guidelines

Click here for Graphic Submission Guidelines

Click here for Audio Submission Guidelines

Mailing Information

Please send your media submission to:

Destination Network
Attn: Production Manager
8317 Front Beach Road, Ste. 23
Panama City Beach, FL 32417

If you would prefer to deliver via electronic means, please email:

About Us
The Destination Network is a visitor information network serving resort and cultural markets throughout the southeast. Broadcasting award-winning editorial features, hourly good news updates, and 100% hyper-local content in High Definition across multiple platforms.
Production capabilities and a reputation for quality work are the reasons The Destination Network has been chosen to produce the advertisements for so many clients. When these extended length "Advertorials" air within our targeted programming, the results are staggering.
Destination Network takes traditional and new media and turn them on their heads with innovative campaigns including video, television, web, digital, HD, print and much more! The Destination Network is unique - no other television network reaches the audience we do as effectively as we do.