Banner Advertising is displayed in 3 locations on each TripSmarter.Com web page. Banners can be targeted to specific markets or categories. Banner Packages are sold based on impressions, and banners can be produced for a small fee if required. All advertisers will be given a login, if they choose, so they can monitor the results of their banner ads and make modifications if necessary.
Click here for an example of Banner Advertising (opens external .pdf)
Banner Ad Rates
Banner Ad Packages
- Platinum Package - $150 per month (25,000 ad impressions per month)
- Gold Package - $125 per month (15,000 ad impressions per month)
- Silver Package $100 per month (10,000 ad impressions per month)
'Impressions' refers to your ad being displayed on a TripSmarter.Com web page. Impressions amount is a combined total of impressions for all three sizes of your ad.
Banner Ad Production
If you do not already have banners in our specified sizes, we can produce them for you for a one-time fee of $100. Your Account Executive will ask you for logos, photos, tag lines and general messages for your banner ads. Please provide as much requested material as possible.
Banner Ad Specifications
Accepted ad dimensions and file sizes:
jpg, png, gif, animated gif (:15)
(Flash banners may be accepted for some campaigns, contact firstname.lastname@example.org for requirements)
728px wide X 90px tall (50kb file size limit)
Half Page Banner
300px wide X 600px tall (75 kb file size limit)
Pull Down Banner
Collapsed: 970px wide X 66px tall (50 kb file size limit)
Expanded: 970px wide X 415px tall (75 kb file size limit)
Medium Rectangle Banner
300px wide X 250px tall (50kb file size limit)
320px wide X 50px tall (30kb file size limit)
Link to Website
We will need to know what website to which the banners should be linked
Reports provided at end of campaign or upon request (AdTech and/or OpenX Platform)
We suggest creating one banner of each size to maximize the results of your banner campaign.