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Media Kit: Banner Rates/Specs



Banner Advertising

Banner Advertising is displayed in multiple locations on each TripSmarter.Com web page. Banners can be targeted to specific markets. Banner Packages are sold based on impressions, and banners can be produced for a small fee if required. All advertisers will be provided with performance reports upon request.

Click here for an example of Banner Advertising (opens external .pdf)

Banner Ad Rates

Banner Ad Packages

  • Platinum Package - $150 per month (25,000 ad impressions per month)
  • Gold Package - $125 per month (15,000 ad impressions per month)
  • Silver Package $100 per month (10,000 ad impressions per month)

'Impressions' refers to your ad being displayed on a TripSmarter.Com web page. Impressions amount is a combined total of impressions for all sizes of your banner ads.

Banner Ad Production

If you do not already have banners in our specified sizes, we can produce them for you for a one-time fee of $100. Your Account Executive will ask you for logos, photos, tag lines and general messages for your banner ads. Please provide as much requested material as possible.

Banner Ad Specifications

Accepted ad dimensions and file sizes:

Banner Format
jpg, png, gif, animated gif (:15)
(Flash banners may be accepted for some campaigns, contact webteam@tripsmarter.com for requirements)

Leaderboard Banner
728px wide X 90px tall (50kb file size limit)

Half Page Banner
300px wide X 600px tall (75 kb file size limit)

Pull Down Banner
Collapsed: 970px wide X 90px tall (50 kb file size limit)
Expanded: 970px wide X 415px tall (75 kb file size limit)

Medium Rectangle Banner
300px wide X 250px tall (50kb file size limit)

Mobile Banner
320px wide X 50px tall (30kb file size limit)

Link to Website
We will need to know what website to which the banners should be linked

Reporting
Reports provided at end of campaign or upon request (AdTech and/or OpenX Platform)

Helpful Tip
We suggest creating one banner of each size to maximize the results of your banner campaign.





About Us
Production
Advertising
The Destination Network is a visitor information network serving resort and cultural markets throughout the southeast. Broadcasting award-winning editorial features, hourly good news updates, and 100% hyper-local content in High Definition across multiple platforms.
Production capabilities and a reputation for quality work are the reasons The Destination Network has been chosen to produce the advertisements for so many clients. When these extended length "Advertorials" air within our targeted programming, the results are staggering.
Destination Network takes traditional and new media and turn them on their heads with innovative campaigns including video, television, web, digital, HD, print and much more! The Destination Network is unique - no other television network reaches the audience we do as effectively as we do.