TripSmarter.Com is way more than a city guide! It's an award-winning visitor information resource for travelers to the Southeast United States. TripSmarter.Com offers 24/7 access to people planning, and thinking about planning, their trips to our markets. Gaining access to these potential customers while they’re in a very impressionable state and actually searching for this information is widely understood to be a very effective use of marketing dollars. Advertising opportunities on TripSmarter.com and Tourist Network television stations have a similar thread as to why they work: The people viewing the site and/or viewing the stations actually WANT to see the information they’re being presented with.