The Destination Network is a visitor information network serving resort and cultural markets throughout the southeast. Broadcasting award-winning editorial features, hourly good news updates, and 100% hyper-local content in High Definition across multiple platforms, The Destination Network is unique – no other television network reaches the audience we do as effectively as we do.
The Destination Network (formerly named Tourist Network) was founded in Panama City Beach, Florida, in 1987. Jud Colley and Toni Davis, along with partner, Myron Hines, created a new kind of television station which targeted tourists visiting the Panama City Beach area. 'Niche' television programming was a new idea. Just two and a half years after the first "I Want My MTV" campaign, Colley and Davis negotiated their first cable carriage contract. Colley, with a real estate development background, provided the financing and business expertise; Hines with over 17 years of television broadcasting experience, provided the operations and production expertise; Davis, with an advertising agency background, wrote the scripts and handled the marketing and sales. Due in large part to the prepaid advertising support of several advertisers who had the foresight to understand this 'new' form of programming devoted to visitor needs, the station was an instant success on Panama City Beach!
In 1990, the Destination Network acquired Key TV in Key West and Beach TV in Destin, Florida. In June of 1991, The Destination Network added NOTV (New Orleans Television) in New Orleans, Louisiana. August of 1992 saw the addition of Beach TV in Myrtle Beach, South Carolina. In July of 1993, The Atlanta Channel in Atlanta, Georgia opened in preparation for the 1995 Centennial Olympic Summer Games. In 1999, Beach TV expanded to include Fort Walton Beach; in 2003, the Pensacola market was added, Pawley's Island, SC was added in 2004, and Georgetown County, SC was added in 2005. Key TV expanded to include the Middle Keys in 2005. The network's first satellite carriage took place in 2006 when Panama City's Beach TV was added to the Dish Network lineup. The upgrade to high definition across all platforms in all markets was completed in January 2012, and March of 2012 saw the expansion of Beach TV's Pensacola/Destin station to Baldwin and Mobile counties in Alabama, adding important the important beach markets of Gulf Shores and Orange Beach.
In the Spring of 2012, Destination Network television stations released mobile apps for iOS and Android, including each station's entire video library, free of charge. Mobile viewers loved the new format and our apps were quickly among the most popular and highest-rated apps for our travel destinations. Immediately following the success of our mobile apps, the Destination Network team began working on apps for the next-generation of television-viewing: Streaming Players and Smart TVs. Channels for Roku, Apple TV, Amazon Fire TV and more have been released featuring the same beautiful HD video content, now formatted to stream worldwide on large-screen TVs. This commitment to new digital platforms keeps our TV stations on the cutting edge as we continue to reach viewers everywhere and bring hyper-local video content to the forefront of travel and tourism.
"What We Are" Videos:
The Olympics and the NFL
When the World came to Atlanta for the 1996 Centennial Olympic Games, a Destination Network station welcomed, entertained, and educated visitors from all over the globe... in multiple languages, with award-winning style and with state-of-the-art digital technology! The Destination Network was one of the first broadcasters in America to use a fully digital program origination source. When 10,000 Olympic athletes checked into their rooms at the Olympic Village, a very special closed-circuit Destination Network station greeted them. When the Super Bowl came to New Orleans, Tampa and Atlanta, Destination Network stations were chosen as the official NFL Super Bowl stations and welcomed football fans from around the world.
1999 witnessed the advent of the Destination Network website, TripSmarter.Com. In the Spring of 2000, another historic achievement was recorded... the Destination Network was the first television network in America to offer 24-hour live broadband broadcasts! The streaming television technology and on-demand video clips available at TripSmarter.Com added an element of entertainment and excitement that had never before been available on a travel website.
Changing World - Changing Responsibilities
Unfamiliar surroundings, limited transportation options, separated from normal family and friend support systems, travelers are vulnerable - soft targets. They are less able to respond quickly to threats posed by severe weather, pandemic illness, criminal acts, terrorism and transportation failures.
In January of 2002, The Destination Network's New Orleans station, New Orleans Television (NOTV) served as the official visitor information station for the first major media event following the Sept. 11th attacks. As the official NFL Super Bowl Channel, the Destination Network confronted its first truly serious challenge as broadcasters - implementing a communication vehicle that could deliver live emergency procedure information without interruption to literally 100s of thousands of visitors. In response, the Destination Network worked with the NFL and the City of New Orleans to develop an immediate response system.
New Orleans Television was named the Official Visitor Information Station of the New Orleans Convention and Visitors Bureau in October, 2004.
Hurricane Katrina presented another challenge for New Orleans Television. As the official Visitor Information for the New Orleans Metropolitan Convention and Visitors Bureau, New Orleans Television urged evacuation prior to the storm and was one of the first television stations to return service to the area following the storm. NOTV continues to provide good news updates as tourism returns to the city.
In the Spring of 2004, the Destination Network's Atlanta station, The Atlanta Channel, announced its partnership with the ACVB (Atlanta Convention and Visitor's Bureau) in the creation of Atlanta's first Emergency Visitor Response System (EVRS). EVRS was designed as an extension of the Atlanta Crisis Communication Plan. In times of emergency, the role of the ACVB is to serve as a clearinghouse for information for key organizations throughout the city who are likely players in the event of an urgent situation.
The Atlanta Channel was named the Official Visitor Information Station of the Atlanta Convention and Visitors Bureau in December, 2010.
2014 marked a year of great technological achievements for Destination Network, with the successful installation and launch of the first Razcaster internet delivered high definition channel to an important lodging partner in New Orleans, setting the new standard for future content delivery for the network, and phase one of a proprietary software upgrade, BAM Production.
2015 began with a bang - going live with BAM, proprietary software which completely revolutionizes video asset management, production processes, ad content and programming management across multiple platforms. Destination Network stations now stream on virtually all platforms in HD, including Apple iPhone and iPad, Android phones and tablets, Roku, Apple TV, Surface, Kindle, Amazon Fire TV and the Amazon Fire Phone. Our TV streams are compatible with Apple Air Play and Google Chromecast. Our streams are available through TripSmarter.Com on various Smart TVs and gaming consoles and we are adding new digital platforms as fast as we can.
From historic Olympic success, to Mardi Gras and Fantasy Fest... from Super Bowl to Spring Break... golf vacations on the Grand Strand to tropical escapes on America's only Caribbean island, Destination Network stations and TripSmarter.Com reach, inform and influence the most sought-after consumers in the world... leisure and business travelers.